In the era of casual Friday and more offices adopting a relaxed dress code, why should supermarkets still have a uniform? Today, we're sharing the importance of having a branded uniform in the grocery sector.
Increased Staff Visibility
To start answering the question, you need to put yourself in the shoes of a consumer. Have you ever been in a shop and needed to ask a question but not known who works there, and walked back out? If your staff isn't wearing a uniform, chances are your customers have left too! Customers that walk out through not being able to identify members of staff are missed opportunities. Missed sales from these missed opportunities are impacting your businesses’ bottom line.
By identifying your members of staff clearly, customers are aware of who they can speak to with a query, this increased number of leads means more opportunity for sales. At all costs, you should avoid putting your customers in a situation where they ask another customer 'Do you work here' and feel frustrated because they don't see workers.
It's a Marketing Tool
The stores are branded, along with carrier bags, carts, and even produce, why shouldn't your uniform be branded?
A branded uniform serves as a key marketing tool for brand awareness. Imagine all the places your employees go in a day, the drive-through for breakfast, the deli at lunch, the petrol station after work, the school run, the gym, the possibilities for your brand to be exposed are limitless. As many of our clients have found out, a roll-out of a new uniform has brilliant PR potential and can lead to massive exposure.
Increased Employee Engagement
A world-class uniform shows your staff that you care and makes you the employer of choice when your staff has a uniform they’re proud to put on every day.
A uniform will help to create a consistent appearance among your employees where everyone is equal, and nobody is either dressed overly smart or overly casual. You may decide to create a hierarchy of uniform at your company, where management has a different uniform to non-management, which makes promotion a more attractive prospect.
Some roles within your store will undoubtedly require PPE or specialist workwear, from the Warehouse staff to your meat counter, having a uniform that works with your staff to protect them while remaining smart and on-brand is just another way to show your staff that you care.
Having a uniform provided to your staff will help employees feel like they’re representing your company, and promote business loyalty. If your staff look professional, they’ll feel more professional and more confident in their work.
Our corporate apparel group is trusted by some of the UK’s largest names, Tesco, Sainsbury’s, Waitrose, and Asda, to name just a few. You can count on us to fully understand your needs and always go the extra mile for you and your employees. For more information on enhancing your uniforms and brand image, email us at CorporateSales@TwinHill.com or give us a call at 888.206.0699.