If an organization brands itself effectively, it is not unusual for a color to spring to mind instantly when someone mentions the brand’s name. For example, if you were to hear Mary Kay, you would most likely think of the color pink, whereas if someone mentioned Huntington, green would come to mind. It is for this reason that many companies choose to dress their staff in brightly colored distinguishable uniforms, which will ensure that they stand out to customers – making them more approachable.
Beyond the initial recognition of the brand, it is interesting to study how different colors make us feel and the impressions that they create in people’s minds. Most of these feelings are evolutionary and have been developed or inherited over time. While we can’t change the way people feel about colors, we can design uniforms around these formed associations to create a positive atmosphere around your brand before an interaction has even taken place.
Below is a guideline of color associations to consider when re-branding or re-designing your new uniform, to ensure that you are sending out an accurate message to your existing and potential customers.
Red is most commonly associated with energy, power, and confidence. It is a brilliant color to wear if you need or want to attract attention, as it quickly stimulates emotions and encourages action, making it ideal for organizations that want to convey passion and positivity. The color red stimulates the appetite, which is a smart choice to use in the hospitality and catering sectors, and it is often seen in restaurants and fast food establishments.
Blue is the most universally favored color making it a stable color to choose for a uniform that a lot of different people are going to see. The color is known to symbolize trust, reliability, and relaxation, making it a suitable color for almost any organization, as it is a universal goal to be seen as trustworthy and reliable to build a loyal customer base. However, it is a particularly suitable color to use for uniforms within the finance, healthcare, and trade industries.
Often seen as the color of nature, green is most commonly associated with things such as growth, vitality, and the environment. It's the perfect choice for industries associated with being outdoors or natural products, such as greengrocers and energy providers. Unlike other colors, green has few negative connotations and being restful to the eye, inspires creativity and productivity. The color green is also a common choice for those that work with animals, such as vets, due to its calming and natural effect.
A color of stimulation and enthusiasm, orange has been proved to produce an energizing effect as it increases oxygen supply to the brain. However, it also represents warmth, happiness, and affordability, making it a good option for low-cost companies, or those wanting to give the impression of being affordable. Orange is also often associated with adventure, making it a good fit for travel and leisure companies.
A symbol of warmth, stability, and tranquillity, pink is an ideal color for the beauty and cosmetics industries. With its calming effect, pink is a great color for those that need to evoke empathy. Although traditionally known as a feminine color, pink is becoming more popular for men's uniforms, particularly in the corporate industries.
Perhaps the brightest color on the spectrum, yellow has a warming effect, and is known to encourage creativity, cheerfulness, and positivity. It also evokes a psychological response, making yellow an optimal choice for charities’ branding and uniforms. Despite this, yellow is not the most popular color and is best used sparingly within most uniform programs.
Purple, known as the color of royalty, is widely associated with sophistication, wealth, and prosperity. It can give the impression that products or services are expensive, creating a wary sense of the color when it is in branding or packaging. When used sparingly, purple gives the impression of high quality and exclusivity, one that is effective for the travel, beauty, and hospitality industries.
Black is a color that can bring to mind very different feelings, depending upon the context within which it is used. It is often viewed as a stylish and dignified color, but can also show oppression and negativity. Either way, it exerts authority and control, making it a popular color choice within the security and funeral care sectors. Due to its timelessness and sophistication, it is also commonly used in retail uniforms. To break up its harsh appearance, introduce brighter flashes of color to a black uniform.
Quite the opposite of black, white represents purity and light. As a sign of hygiene and cleanliness, it is used within the catering and medical professions. While some see white as an inspiration for creativity, as it represents a blank canvas, it can sometimes be viewed as bland or uninteresting, so it may be a good idea to use in conjunction with other colors.
While this advice has been formed based on research, these are guidelines only. The most powerful uniforms will always be those that portray your brand ideals and values accurately. For more information or to discuss your uniform program, please contact us at CorporateSales@TwinHill.com or call 888.206.0699.