In the era of casual Friday and more offices adopting a relaxed dress code, why should supermarkets still have a uniform? Today, we're sharing the importance of having a branded uniform in the grocery sector.
As the majority of the country adjusts to working from home, Twin Hill is sharing “what to wear” when you don't need to adhere to your office dress code.
Generally, there are three aspects to dress that people take into consideration when working from home, particularly for an extended period.
1. Opting for the Casual Look
Over the last decade, athleisure has crept its way into the wardrobe regularly, and comfortable clothing is no longer exclusively for exercise or gym sessions.
Best described by Deirdre Clemente, a fashion historian at the University of Nevada, Las Vegas, she said: “One hundred years ago, you would have day clothes for the street, dinner clothes for the restaurant, theatre clothes and so many genres of dress. Those barriers have come down; athleisure is the ultimate breaking down of barriers.”
For some, choosing to wear casual clothes while working from home gives them a sense of freedom and more time and energy to be able to juggle the challenges of adapting to home-working, especially when sharing their office space with children, loved ones, and pets!
Adjusting to working from home can be challenging, and some people prefer to dress in their usual work wardrobe as part of maintaining their morning routine, which can help to mentally prepare them for the day ahead. Research has also found that people feel more competent when wearing business dress.
However, being suited and booted may not be wholly practical when working from home and can sometimes be uncomfortable, therefore most people choose to wear a combination of office wear and casual clothing.
A straw poll from our corporate apparel team saw that almost 70% of those that will be taking part in regular video conference calls will be sporting the ‘business-casual’ look; office wear from the waist up, but more comfortable casual clothing from the waist down. Many choosing to pair their favorite jeans or leggings with a t-shirt & blazer, open neck shirt, or loose-fitting top.
2. Color Choice
Not only can the choice of your work-from-home uniform influence your day, but so can the choice of color (read more about the influence of color here). The color you choose to wear has an impact on your day, and it can make a difference in how you feel.
· Red is a dramatic color and is most commonly associated with energy, power, and confidence.
· Green inspires creativity and productivity, as it is restful to the eyes.
· Orange signifies stimulation and enthusiasm and has an energizing effect as it increases oxygen supply to the brain.
· Yellow has a warming effect and is known to encourage creativity, cheerfulness, and positivity.
And it’s easy to bring color to your wardrobe too, simply add a bright necklace or scarf – or even a pair of socks!
3. Wardrobe Change
Many people find that disengaging from work can be a major challenge when working from home, but what you wear can help with this too! When you leave the ‘office’ simply change out of your work clothes to signal that you are now at home.
By developing a capsule working-from-home wardrobe and being creative with ways to look professional while being comfortable, you can dress for success and not worry about what to wear each morning.
Ultimately, it’s not what you wear that matters the most, but it’s how your clothes makes you feel! Experiment with styles and combinations to find out what suits you so that you can love how you look at work, even when you are working from home!
If an organization brands itself effectively, it is not unusual for a color to spring to mind instantly when someone mentions the brand’s name. For example, if you were to hear Mary Kay, you would most likely think of the color pink, whereas if someone mentioned Huntington, green would come to mind. It is for this reason that many companies choose to dress their staff in brightly colored distinguishable uniforms, which will ensure that they stand out to customers – making them more approachable.
Beyond the initial recognition of the brand, it is interesting to study how different colors make us feel and the impressions that they create in people’s minds. Most of these feelings are evolutionary and have been developed or inherited over time. While we can’t change the way people feel about colors, we can design uniforms around these formed associations to create a positive atmosphere around your brand before an interaction has even taken place.
Below is a guideline of color associations to consider when re-branding or re-designing your new uniform, to ensure that you are sending out an accurate message to your existing and potential customers.
Red is most commonly associated with energy, power, and confidence. It is a brilliant color to wear if you need or want to attract attention, as it quickly stimulates emotions and encourages action, making it ideal for organizations that want to convey passion and positivity. The color red stimulates the appetite, which is a smart choice to use in the hospitality and catering sectors, and it is often seen in restaurants and fast food establishments.
Blue is the most universally favored color making it a stable color to choose for a uniform that a lot of different people are going to see. The color is known to symbolize trust, reliability, and relaxation, making it a suitable color for almost any organization, as it is a universal goal to be seen as trustworthy and reliable to build a loyal customer base. However, it is a particularly suitable color to use for uniforms within the finance, healthcare, and trade industries.
Often seen as the color of nature, green is most commonly associated with things such as growth, vitality, and the environment. It's the perfect choice for industries associated with being outdoors or natural products, such as greengrocers and energy providers. Unlike other colors, green has few negative connotations and being restful to the eye, inspires creativity and productivity. The color green is also a common choice for those that work with animals, such as vets, due to its calming and natural effect.
A color of stimulation and enthusiasm, orange has been proved to produce an energizing effect as it increases oxygen supply to the brain. However, it also represents warmth, happiness, and affordability, making it a good option for low-cost companies, or those wanting to give the impression of being affordable. Orange is also often associated with adventure, making it a good fit for travel and leisure companies.
A symbol of warmth, stability, and tranquillity, pink is an ideal color for the beauty and cosmetics industries. With its calming effect, pink is a great color for those that need to evoke empathy. Although traditionally known as a feminine color, pink is becoming more popular for men's uniforms, particularly in the corporate industries.
Perhaps the brightest color on the spectrum, yellow has a warming effect, and is known to encourage creativity, cheerfulness, and positivity. It also evokes a psychological response, making yellow an optimal choice for charities’ branding and uniforms. Despite this, yellow is not the most popular color and is best used sparingly within most uniform programs.
Purple, known as the color of royalty, is widely associated with sophistication, wealth, and prosperity. It can give the impression that products or services are expensive, creating a wary sense of the color when it is in branding or packaging. When used sparingly, purple gives the impression of high quality and exclusivity, one that is effective for the travel, beauty, and hospitality industries.
Black is a color that can bring to mind very different feelings, depending upon the context within which it is used. It is often viewed as a stylish and dignified color, but can also show oppression and negativity. Either way, it exerts authority and control, making it a popular color choice within the security and funeral care sectors. Due to its timelessness and sophistication, it is also commonly used in retail uniforms. To break up its harsh appearance, introduce brighter flashes of color to a black uniform.
Quite the opposite of black, white represents purity and light. As a sign of hygiene and cleanliness, it is used within the catering and medical professions. While some see white as an inspiration for creativity, as it represents a blank canvas, it can sometimes be viewed as bland or uninteresting, so it may be a good idea to use in conjunction with other colors.
While this advice has been formed based on research, these are guidelines only. The most powerful uniforms will always be those that portray your brand ideals and values accurately. For more information or to discuss your uniform program, please contact us at CorporateSales@TwinHill.com or call 888.206.0699.
It is said that there are 500 times more pieces of micro-plastic in the sea than there are stars in our galaxy and by 2050 it is estimated there will be more plastic than fish in our oceans.
Thanks to David Attenborough, who exposed the harsh reality of the changing seas and how it is affecting the natural habitat of the ocean’s inhabitants in the UK TV program Blue Planet, we are now more aware than ever of the issues that are negatively affecting our planet.
Closer to home, however, was the recent UK program of ‘Fashion’s Dirty Secrets’ with Stacey Dooley, highlighting some very disturbing issues relating to textile production specifically.
So, while consumers are waging the war on plastic by reducing single-use items, avoiding plastic packaging, and increasing recycling activity, the real question is “What can businesses do to turn the tide on pollution”?
As a positive, pro-active, and forward-thinking company, Mi Hub is fully aware of the importance of environmental considerations when making garments and understands that it is critical to limit the direct impact of our business.
Our corporate apparel group has already made great strides in improving the working environments of the workers within our factories, and we are committed to continuing with this work by reaching out to more people in the future. However, as we move forward, we also recognize the impact that we are having on the world around us and understand what we need to do to minimize the effects that garment production has on the environment.
Larger, well-known brands, many of whom are our customers, have also adopted this approach and are taking steps to tackle this worldwide issue by asking their suppliers to follow suit for them to achieve their social responsibility goals.
Therefore, as both a supplier and a brand, it is important for us to take a look at our processes to see what improvements can be made; not only to protect and promote our brand but to support our customers to reach their sustainability goals, and because it is the right thing to do for future generations and the longevity of the planet.
To assess our processes, we must consider several factors that make up our supply chain that could be having an adverse effect on our environment:
We are and will, continue to put a lot of emphasis on the chemicals used in manufacturing our fabrics to drive for cleaner materials that are monitored, although clearly, the answer is to have zero discharge of hazardous chemicals (ZDHC); this is the ultimate goal that we will strive to meet.
In 2017, we implemented a packaging initiative that has reduced our packaging by 40%, saving the equivalent of 480,000 plastic bottles. In addition, we have introduced several initiatives that will help us to reduce our impact on the environment, and we hope to share further results in our Spring/Summer 2019 magazine.
The quest for the more sustainable textile industry is a long journey, one that Mi Hub is proud to be on. Be sure to share the best practices and initiatives your company is taking to make a difference in the comments below.
Twin Hill’s Customer Service team supports your program beyond industry standards. From roll-out to program maintenance, our team has you covered. Through multi-lingual customer service representatives, a diverse cultural work- force, and global management expertise, we provide a full-service program that increases the value of your brand while delivering world-class customer service.
Everywhere we go, we see branding. From shop fronts to company cars, every day we are bombarded with branding. There’s a simple reason for this. It works. Brand recognition plays a massive part in your consumers choosing whether to use your services or your competitor’s. The more recognizable a brand, the more valuable it seems in the eyes of a consumer.
So you’ve branded your website, your business cards and even your building, but have you considered branding your uniforms?
Our mission statement says it all, “We power our clients’ brands by providing a corporate apparel program that enables their men and women to love the way they look. We tailor the experience by delivering unrivaled product quality and service with integrity.” Twin Hill, a member of the Tailored Brands’ family, is the country’s industry leader in corporate apparel. Twin Hill offers top-notch apparel and services backed by years of management experience and a multi-billion dollar parent company. Twin Hill’s main priority is our clients, and our awards and accomplishments reflect our success in being client-focused.
We all know how much of a difference wearing the right sized clothes can make to an outfit. From the perfect pair of jeans, to a staple white shirt, and of course, a formal suit. Going up or down a size can make the difference between an average outfit and one that’s well put together.
Most of us go to shops to try on our clothes before we buy them, ensuring they fit properly and look good, so why do we not do the same with our uniforms, especially when we most likely spend more time wearing them?
When you and your team are working hard, you need workwear that works with you. From polo shirts for warehouse staff to formal shirts for customer facing employees, you need workwear that works for every occasion and won’t let you down. 37.5 Technology will instill your team’s trust that their comfort matters to you.